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Optimalprint Privacy Policy v 2015.10.29



Last Updated:October 29, 2015

The Gelato AS (“Gelato”) is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Information (as defined below) that we collect from the users of our website, and all related Web pages displaying this Privacy Policy (“Website”), and our online printing services (“Services”).

Contact Us

For questions relating to our Privacy Policy, including any concerns or complaints that you may have with respect to our collection, use and disclosure of your Personal Information or anything in this Privacy Policy, or if you want to report any security violations to us, please contact us at: or access our customer support through the live chat function, where available, on our Website.

A Note About Children

We do not intentionally gather Personal Information from visitors who are under the age of 13. If a child under 13 submits Personal Information to us and we learn that the Personal Information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have received any Personal Information from a child under 13, please contact us using the contact information provided above.

Information We Collect

Personal Information

Personal Information” means information that allows someone to identify or contact you, such as, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. We may collect Personal Information directly from you, including, but not limited to, when you create drafts of physical products to be printed (“Products”) using the Services, place an order on our Website for Products (“Order”), create an account on our Website (“Account”), or sign up for a premium membership to use our Services, as described in our Terms and Conditions (“Premium Membership”). We also may collect Personal Information indirectly from you, such as information obtained from your computer relating to your use of the Services or the Website. We may collect the following Personal Information when you use our Website and/or Services:

When you create or design Products, we may collect any photographs, images, text, logos or other content that you upload or submit, including information related to or included within such content, such as the names, birthdates and/or ages of individuals to whom the content is related (“Content”). For example, Content may include the name and age of your child, spouse or other individual in your family, which you may provide in addition to or independently from photographs of such individual.

When you place an Order or create an Account, we may collect your:

First and last name;

E-mail address;

Postal or mailing address;

Phone number, if you choose to provide it;


Birthdate and/or age;

Company tax identification number;

Payment information, such as your credit card or PayPal account information;

Drafts of Product designs that you save under your Account;

Content that you choose to save under your Account;

Communications and correspondence sent to and from your Account;

Information about purchasing habits and preferences;

Order histories; and/or

Account histories.

When you create an Account or place an Order, we also may create and collect a unique customer ID number for you that we can use to identify you as a customer.

When you contact us regarding Products or Orders, or for customer support or other customer service purposes, we may collect your name, e-mail address, phone number, and any communications or correspondence that you send to us.

If you choose to save the names and postal or mailing addresses of any contacts under your Account where this feature is offered, we may collect such names and addresses.

If you choose to sign up for a Premium Membership, in addition to Personal Information collected to create an Account, we may also collect any reminders that you choose to create..

Please note that at all times you are responsible for updating your Personal Information to provide us with your most current contact information, including e-mail address.

Automatic Information

We receive and store certain types of information collected automatically through technology whenever you interact with us (“Automatic Information”). For example, like many websites, we use cookies and we obtain certain types of information through traffic data when your Web browser accesses our Website. Some of this Automatic Information may in some circumstances include Personal Information. To the extent that we link Automatic Information with Personal Information, we will treat it as Personal Information.

Cookies. A “Cookie” is a small text file consisting of alphanumeric identifiers that is placed on your hard disk by a Web page server. Cookies contain information that can later be read by a web server in the domain that issued the Cookie to you. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until the expiration date or until you delete them) to provide you with a more personal and interactive experience on our Website. Our Website uses Cookies to enable you to sign in to our services, help personalize your online experience, and facilitate the flow of placing Orders. Cookies are essential for helping us deliver a high quality Website and online shopping experience for our customers, and to collect information about browsing and buying behaviour. By showing how and when our visitors use Gelato's Websites, the use of Cookies allows Gelato to continue improving the Website. This Website also makes use of Cookies for traffic analysis, advertising, and anonymous demographic profiling.

Pixel Tags (Web Beacons). Transparent images and similar tracking scripts that are used in conjunction with Cookies to provide information about user’s interaction with our Website.

Information Collected by Our Servers. To make our Website and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Personal Information Collected Through Connections with Social Networking Sites

You may be able to register and create an Account to use the Services using your Facebook, GooglePlus or other social networking site (“SNS”) account. If you choose to use this option, where available, we will access your SNS account profile information, such as your name and e-mail address.

The Services may give you the option to upload a photo from your SNS accounts, such as Facebook, Instagram and Flickr, and from your accounts with cloud storage services, such as Dropbox. If you choose to use this functionality, we will access your SNS account profile information for the SNS account(s) that you specify, including your profile photo and all photos that you have saved within your SNS account.

You can stop sharing your SNS account profile information with us at any time by removing Gelato’s access to that account. Any information that we collect from your Facebook or other SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS’s privacy and data practices.

The Services may also include social media features (“Features”), such as the Facebook Like button, widgets, and “Share” button, or the Pinterest “Pin” button, that run on our Website. These Features may collect your IP address, the page that you are visiting on our Website, and may set a Cookie to enable the Features to function properly. Features are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing them. When you choose to share information with any SNS account, you are responsible for sharing or posting such information through your SNS account. Gelato does not share or post any information through your SNS account on your behalf.

Personal Information Collected or Received from Third Parties

We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) to help us operate the Website and deliver the Services to you. We may receive limited information about you from them.

Third Party Analytics and Tracking

How We Respond to Do Not Track Signals

We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Website.

Collection of Data by Advertisers

While we do not host ads from third party advertisers on our Website, certain third parties, such as DoubleClick and AdRoll, may automatically collect information about your visits to our Website and other websites, such as your IP address, your ISP, and the browser you use to visit our Website (but not your name, address, e-mail address or telephone number). They do this by using Cookies, Pixel Tags or other technologies. Information collected may be used, among other things, to generally deliver advertising targeted to your interests and to better understand the usage and visitation of our Website and the other sites tracked by these third parties. This Privacy Policy does not apply to, and we are not responsible for, Cookies or Pixel Tags in third party ads or used by third party advertisers, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of Cookies and other technologies. If you would like more information about this practice or if you choose to opt out of tracking conducted by certain third party companies that honor such opt-outs, click here: or

Analytics Tools

We use analytics tools, such as Google Analytics, Optimizely, Heap Analytics and CrazyEgg, (“Analytics Tools”) to help analyze how users use the Website. For example, Google Analytics and Optimizely use Cookies to collect information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website. We use the information we get from Analytics Tools only to improve the Services. To the extent that we combine the information generated through the use of Analytics Tools with your Personal Information, we will treat the combined data as Personal Information. Google Analytics collects only the IP address assigned to you on the date you visit the Website, rather than your name or other personally identifying information. Although Google Analytics plants a persistent Cookie on your web browser to identify you as a unique user the next time you visit the Website, the Cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Website is governed by the Google Analytics Terms of Use and the Google Privacy Policy. For information about how to opt out of any of the analytics tools, please write to us at

How We Use the Personal Information We Collect

We use your Personal Information, including your Content, for the following purposes:

To provide you with the Services;

To evaluate, modify, improve and enhance the Services;

To enable you to create and design Products;

To process and fulfil your Orders;

To create and set up your Account;

To facilitate billing and issue invoices to you, as applicable;

To process your payments;

To store your Personal Information (for providing the Products and Services);

To communicate with you via e-mail and SMS if you so choose;

To send you administrative messages and updates;

To send you offers, discounts and promotions related to the Products and Services or other Gelato products and services;

To respond to your requests;

To provide you with customer service and support;

To establish your Premium Membership, if you choose to sign up;

For Premium Members, to allow you to create and save reminders and address lists, as applicable;

For Premium Members, to send you communications and reminders via SMS;

For corporate account management purposes;

To help keep our Website safe and secure;

To improve our Website and to ensure our Website is presented in the most effective manner for you; and

To administer our Website for internal purposes, such as troubleshooting, testing, research and testing purposes;

We may not use all of your Personal Information for all of the purposes described.

We use Automatic Information to analyze trends, administer the Website, track user activities on the Website, and advertise Gelato’s products and services.

We may create anonymous data records from Personal Information by excluding information (such as your name) that makes the data personally identifiable to you (“Anonymous Data”). We use such Anonymous Data records to analyze request and usage patterns so that we may enhance the content of the Services and improve Website navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in our sole discretion.

How We Share Your Personal Information

We disclose your Personal Information as described below and as described elsewhere in this Privacy Policy. Except in the circumstances described in this Privacy Policy, any Personal Information provided by you or that we may obtain automatically by your use of the Website, is not and will not be sold, rented, or shared by us with any third party without your prior consent.

Movement and Storage of Personal Information

Your Personal Information may be transmitted, uploaded, moved, stored, or backed up at Gelato’s discretion in jurisdictions other than in which you reside, including but not limited to Ireland and the United States. If you have any questions regarding the transfer or storage of your Personal Information, please contact us using the contact information provided above.

Third Party Service Providers

We may share your Personal Information with third party companies and individuals that perform services on our behalf (“Third Party Service Providers”) to help us provide the Website and Services to you. Examples of services that may be provided by Third Party Service Providers may include, but are not limited to: processing credit card payments, providing marketing assistance, printing of the Products ordered, providing customer services, sending postal mail and e-mail to you, storing Personal Information, removing repetitive information from customer lists, destroying Personal Information, and analyzing data. Third Party Service Providers acting on our behalf are only provided with such Personal Information reasonably required by such Third Party Service Provider to provide the particular service for which they are retained. Our Third Party Service Providers are obligated to keep all of your Personal Information confidential and to collect, use and disclose your Personal Information only to the extent necessary to provide the Services on our behalf.

Business Transfers

We may share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information that we have collected and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

Advertisers and Third Party Marketing

From time to time, we may share aggregated demographic information and/or customer ID numbers with our partners and advertisers.

We do not sell Personal Information to third parties for their own marketing purposes.

Compliance With Law, Court Order, and Other Disclosures

You hereby acknowledge and agree that Gelato may, in its sole discretion, release Account and other Personal Information when we believe such release is appropriate: (a) to comply with an applicable law, statute, regulation, Court order, or administrative proceeding; (b) in connection with any legal investigation; (c) to investigate or assist in preventing any violation or potential violation of this Privacy Policy or our Terms of Use; or (d) to protect the rights, property, or safety of Gelato, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Members of our Group

We may share your Personal Information with any member of our group, which means our subsidiaries, our ultimate holding company and any of its subsidiaries.

Third Party Payment Processor

For online payments, we use the payment services of Adyen B.V. Gelato does not process, record or maintain your credit card or bank account information. Gelato records the payment method you have chosen. For Optimalprint Premium members, Adyen will store the applicable payment data provided by you in order to charge the periodic fee. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to the Adyen General Terms and Conditions available at

Security of Your Personal Information

We employ security safeguards to protect your Personal Information against loss or theft, as well as against unauthorized access, disclosure, copying, use, or modification. When we transmit highly confidential information over the Internet, we protect it through the use of encryption technology, such as the Secure Socket Layer (SSL) protocol. We also protect your stored password through the use of encryption technology.

Third Party Sites

The Website may contain links to third party websites, or third party websites may otherwise be associated with the Website. Gelato is not responsible for the policies and practices employed by the owners of such third party websites, including but not limited to their collection, use and disclosure of your Personal Information, nor does Gelato offer any (and expressly disclaims any) guarantee, representation, warranty, or covenant of any kind with respect to the collection, use or disclosure of your Personal Information by any third party site that is linked from (or is otherwise associated with) the Website. Please consult the terms and conditions and privacy policies of any third party websites prior to use.

Your Choices Regarding Your Personal Information

If you do not wish to receive Cookies, or want to be notified of when they are placed, you may set your web browser to do so, if your browser so permits. Please note that if Cookies are turned off, you may not be able to view certain parts of the Website that may enhance your visit and you may be unable to use some or all of the functionality of the Website and Services. 

Please note that third parties may place anonymous Cookies on your browser and may send their own Cookies to your Cookie file. We have no access to or control over these cookies. 

Opting Out of Marketing Communications

We will periodically send you free text messages or e-mails that directly promote the use of our Website or Services. You can choose not to receive these communications by un-ticking the resp. boxes for receiving marketing material in your customer account or at any time by following the unsubscribe instructions or by contacting us. Despite your indicated opt-out preferences, we may continue to send you administrative and transaction related communications. By registering for an Account or purchasing Products, you consent to receiving administrative and transaction-related communications.

Changing or Deleting Your Personal Information

You may review, update, correct or delete the Personal Information in your Account by contacting us directly using the contact information provided above. You may also access or modify your Personal Information by editing your Account via the Service. If you completely delete all of your Personal Information, then your Account may become deactivated. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time for any reason. If we change it, we will post the then-current Privacy Policy on this page and update the “Last Updated” date above. Any non-material changes to this Privacy Policy will be effective as of the day they are posted. If we make any material change to this Privacy Policy, we will notify you by prominently posting notice of the changes on our Website. Any material changes to this Privacy Policy will be effective upon thirty (30) calendar days following our posting of notice of the changes on our Website. These changes will be effective immediately for new users of our Service. If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes and tell us that you wish to deactivate your Account. Continued use of our Website or Service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.